top of page

Strategic Operational & Promotional Restructuring Dreamweavers Records International (DWS)

Executive Summary As Dreamweavers Records International transitions into publishing original artist releases, this model establishes a clear, high-yield publishing framework while streamlining promotional infrastructure to reward signed, legacy featured, and paying subscribers.

1. Publishing & Royalty Model

  • Release Commitment: Independent artists agree to publish a designated minimum number of original tracks per year exclusively under the Dreamweavers Records International imprint.

  • Royalty Distribution: Dreamweavers retains 20% of master streaming royalties from tracks published under the label; artists retain 80%.

  • Full-Catalogue Promotional Cross-Incentive: As long as the annual release commitment is met, DWS will actively promote the artist’s entire catalogue, including legacy or external tracks distributed through third parties.


2. Promotional Tiers & Eligibility

Promotion across the Dreamweavers Facebook Pages, Community Groups, and Reels networks (TikTok and YouTube) will shift exclusively to three designated categories:

Tier

Artist Category

Promotional Scope

Requirements

Tier 1

Signed Label Artists

Full network exposure (Pages, Groups, Reels, TikTok/YouTube rotation)

Publishing agreed quota with DWS (20% royalty share)

Tier 2

Legacy Featured Artists

Monthly rotation across Featured Artist Page & Core Groups

Existing featured roster (No new nominations will be made. Members on this list is now classified as Legacy Featured Artists):

https://www.dreamweaversrecords.com/group/featured-artists/members

Tier 3

Premium Subscribers

Direct promotional pushes, on a monthly basis, High-priority attention to ensure content is promoted/supported, continued support and promotion of fan groups, music pages and social media pages.

Active subscription via official DWS Facebook Page

All unpaid, external submissions outside these three tiers will be discontinued to preserve feed reach and engagement algorithms.

This updated SOP overrides any previous SOP's and all future plans will be drawn to align with these stated strategic goals.


What does these imply:

  1. Dreamweavers will prioritize the promotion of our signed artists and paying subscribers. Paying subscribers are those that are either subscribed to https://www.facebook.com/Kenneth7808, or https://www.facebook.com/dreamweaversrecords

    on Facebook

  2. Current Featured Artists will maintain their Facebook Fan Groups (Those that have ones, no new ones will be created after date of this posts today) and right to post content in all our Facebook groups, TikTok group(s) or Instagram Group(s) for support on those platforms. Funded promotion campaigns for Featured Artists will occasionally be implemented for deserving featured artists.

  3. No non-featured or signed artist or non-paying subscriber's content will be supported directly by Dreamweavers, on any of our pages or channels.

  4. Members of our Facebook Groups that are non-paying subscribers or non-featured and/or non signed artists, will need to submit posts for approval and it is the discretion of Dreamweavers to approve and support these posts or not.

  5. Only our Signed Artists, Featured Artists and Paying Subscriber's content will be added to our promoted playlists on all major platforms. The content to be added for Featured Artists is at the discretion of Dreamweavers.

  6. Featured Artists maintain pre-approved posting right in all our groups, though.

  7. An updated promotion plan will be published on the last Sunday of each month, on our Blog, starting 30 Aug 2026 (Implementable from 1 Sep 2026).

 
 
 

Comments


bottom of page