To our incredible Dreamweavers Records International family and artists,

​As we push forward into the final stretch of the year, we want to take a moment to look at the numbers, celebrate your hard work, and map out our strategy for the weeks ahead. We've been analyzing our network’s performance across Facebook, Instagram, TikTok, and YouTube over the last 28 days, and there is a lot to be excited about!

​We are getting more eyes on our music than ever before. Now, it's all about turning those passing glances into a fiercely loyal community. Here is a transparent look at how we are doing and how we are growing together.

​🌟 The Highlights: Where We Are Winning

​YouTube: A Massive Subscriber Surge!

Let’s start with a massive shoutout to the YouTube channel. We experienced a staggering 3,000% increase in new subscribers, bringing in 58 new community members in just 28 days! A huge round of applause to the track "Top Floor - Dabrigg", which did heavy lifting this month, pulling in thousands of views. Even better? 95.2% of our monthly audience (542 viewers) were brand new. We are successfully tapping into fresh audiences who are discovering our sound for the very first time.

​Instagram: Breaking the Algorithm

Our Instagram presence is catching fire! We generated over 30.2K views this past month and brought in a solid wave of new followers. Most impressively, one of our recent reels absolutely broke through the algorithm, receiving 215% more plays than our previous five reels combined. This proves that when we nail the right hook and audio, the sky is the limit.

​Facebook: The Power of the Artist

The reach on Facebook is showing us exactly what audiences want: you.

​Kenny Hattingh's personal page continues to be an absolute powerhouse, driving over 49,000 views and bringing in 70 new followers (a 150% increase!).

​Our dedicated artist pages are seeing explosive algorithmic traction. The Signed Artists page saw views more than double (+113%), with engagement jumping 83%.

​The Featured Artists page is right behind it, with views up 60% and engagement up 54%. The automated short-form reels we are rolling out are doing exactly what they are supposed to do: getting your talent front and center.

​TikTok: Reaching the Masses

Our dual-pronged approach on TikTok is yielding fascinating results. One of our profiles caught a massive viral wave, surging by 226% to hit over 34,000 views! Meanwhile, our other profile, though lower in total reach this month, maintained a highly dedicated core audience that showed up to drop over 1,400 likes and boost our comment section.

​🚀 The Game Plan: How We Level Up

​While our visibility is fantastic, the data also shows us where we can improve. Across some of our main pages—like the primary Dreamweaver Records Facebook page and our viral TikTok profile—we are seeing high views but lower interaction. People are watching, but they are scrolling past without hitting "like," leaving a comment, or subscribing.

​Here is our strategic focus moving forward to turn that reach into real relationships:

​1. Hook the Viewer, Build the Community

Getting 95% new viewers on YouTube and 34k views on TikTok is an amazing top-of-funnel victory. Our next step is giving them a reason to stay. We encourage all our artists to start including strong "Calls to Action" in their content. Ask questions in your captions, tell the story behind the lyrics in the video, and invite fans to weigh in on what you should release next. We want to spark conversations, not just passive views.

​2. Cross-Pollinate Our Success

Since our personal and artist-specific pages are driving massive traffic (like the 49k views on Kenny's page!), we are going to start using that momentum to actively funnel fans to the main label pages and YouTube. Tagging, collaborating, and cross-posting will help us share the wealth across the whole Dreamweavers family.

​3. Double Down on Winning Formats

The data doesn't lie: short-form reels and clips are our best discovery tools right now. We are going to continue carving up your best tracks and performances into punchy, 30- to 60-second clips for Instagram, Facebook, and TikTok.

​Final Thoughts

​To every artist putting their heart into their music: the world is listening. The views are climbing, the algorithms are picking up our signals, and new fans are finding us every single day. Let's keep the energy high, keep engaging with the fans who comment, and keep creating the incredible music that brings them to our pages in the first place.

​Let's make this next month our biggest one yet!

​— The Dreamweavers Records International Team